BRANDING
Identities built
to stand out
We develop cohesive brand identities that go beyond visuals. From logos to complete design systems across digital and print, we ensure your brand is consistent, recognizable, and built to stand out.
START A PROJECTWHAT WE DELIVER
- // Logo Design & Identity System
- // Typography & Colour Palette
- // Brand Guidelines Document
- // Digital & Print Collateral
- // Social Media Kit
- // All Source Files (AI, PDF, PNG)
HOW WE WORK
01
Discovery
Brand audit, competitor landscape review, and stakeholder interviews. We build a deep understanding of where you are and where you need to go before a single concept is drawn.
02
Strategy
We define your market positioning, target audience profiles, brand personality, and messaging hierarchy. Strategy is what separates a great brand from a great-looking logo.
03
Visual Identity
Logo design, colour palette, typography system, and supporting graphic elements. Each decision is made to reflect your strategy — not just to look good.
04
Refinement
Iterative rounds based on structured feedback. We present concepts with rationale — not style boards — so decisions are made with clarity, not just preference.
05
Guidelines & Delivery
A comprehensive brand standards document and complete source file handover. Everything your team or future agencies need to keep the brand consistent at any scale.
WHY ADNAP
01 —
Strategy-first thinking
Design built on solid thinking, not trends. Every visual decision is grounded in your positioning and backed by rationale.
02 —
Systems, not just logos
We deliver a full toolkit that scales across every touchpoint — digital, print, social, and beyond. Not a logo file, a living identity.
03 —
Cross-industry experience
Brands built across technology, finance, healthcare, e-commerce, and more. We adapt our approach to your industry without losing our standard of craft.
SELECTED WORK
VIEW ALL WORK
Ageo Financial
2026
Pink Parrot
2026
Yarish Travel & Tourism
2024
DELIVERABLES
- // All source files (AI, PDF, PNG)
- // Brand guidelines PDF
- // Web-ready & print-ready assets
TIMELINE
- // 3–5 weeks (standard)
- // Rush delivery available
- // Milestone-based reviews
IDEAL FOR
- // Startups & new ventures
- // Rebrands & refreshes
- // Product & sub-brand launches
REVISIONS
- // 3 rounds included
- // Feedback at each stage
- // Unlimited minor tweaks on approval
Branding
FAQ
01
Do you offer a logo-only package?
Yes. We offer focused logo design packages for clients who have an existing brand direction and need a single strong mark. However, we always recommend at minimum a one-page brand guide alongside the logo, so there's a clear reference for how it should be used.
02
What do I receive at the end of the project?
You receive all source files in AI, EPS, PDF, SVG, and PNG formats — light and dark versions of every asset. You also receive a full brand guidelines document covering logo usage, colour codes, typography specs, do's and don'ts, and application examples.
03
Can you redesign an existing brand without losing equity?
Yes — and it's something we do regularly. Our discovery process identifies what's worth keeping (brand equity, recognition, associations) and what needs to evolve. A rebrand doesn't have to mean starting from scratch. We'll define the right level of change together.
04
How involved do I need to be during the process?
We ask for focused input at key milestones — discovery, concept presentation, and refinement rounds. Outside of those touchpoints, we handle everything. Most clients spend 2–3 hours of focused time across a full branding engagement, which is by design.